Instructions for Advertisers

The Bear Facts is a publication of Mountain C.A.R.E., a 501c3 non-profit organization.

The fees for advertising in the Bear Facts, or on our website, help us to continue printing and mailing the Bear Facts. We pay a few thousand dollars every year to print and mail the Bear Facts.

Publication and Due Dates

The Bear Facts is printed and mailed quarterly.


Post Date


Issue 1 Spring

Feb 5th

Feb 20th

Mar 1st

Issue 2 Summer

May 5th

May 20th

Jun 1st

Issue 3 Autumn

Aug 5th

Aug 20th

Sep 1st

Issue 4 Winter

Nov 5th

Nov 20th

Dec 1st

Dates are Approximate

Ad Rates for the Bear Facts

Ad Size



Half Page

4.86" x 6.80"


Third Page

2.40" x 9.30"


Quarter Page

3.625" x 4.55"


Business Card

3.50" x 2.00"


Annual fees are due during May of each year, with ads first appearing for the year in the Summer issue. The "advertising year" is from Summer issue through the subsequent Spring issue. Advertisers starting after the Summer issue are asked to pay a pro-rated amount for the remainder of the current advertising year.

*Dimensions are approximate. Please consider the dimensions given as minimums. During layout the final size will be adjusted slightly by the editor in order to ensure a consistent and coherent page layout. 

How to Submit Ads for Publication

  1. Email the ad to the Bear Facts Editor:
  2. Obtain final approval of your ad from the editor (correspondence will usually take place via email).
  3. Pay the required fee by either using the online payment form on this page, or mail a check made payable to Mountain CAREto:
    Mountain CARE
    PO BOX 13
    Forest Falls, CA 92339

Payment Form For Advertisers

Use this form to pay online. When you click [Pay Now], you will be transferred to PayPal, where you can complete the transaction securely using nearly any credit or debit card.

Technical Considerations For Ads

Each ad must be provided as "camera ready" .jpg file.

While minor resizing may be performed by the Bear Facts editor during composition of the page layout, substantial modification or new artwork is not included in the annual ad rate.

If you need assistance in composing the artwork or layout of your ad, please send an email describing your needs or requesting a phone call to the Bear Facts Editor at this email address:

Please note: Ads appearing in the print publication will be printed in black-and-white only. So, please be sure your Ad will look good without the use of color. Ads appearing directly on our website, or in the PDF version (downloadable from our website), will appear in color.